A Solar Marketing Agency & Pay-Per-Performance Partner

Your close rate is fine.
Your lead system isn't.

We're a solar advertising and lead generation partner for established residential and commercial solar companies in the US and Canada who already have a sales team and a track record, and just need a pipeline that doesn't run dry.

Book a Free Audit & Roadmap Call → See How It Works

Built for teams with existing infrastructure. Not a fit for solo operators or brand-new installers, and we'll tell you that on the first call.

Who We're Built For

This solar marketing agency isn't for everyone.
That's on purpose.

We work with established residential and commercial solar companies, and electricians expanding into solar, who already have a sales team, a install pipeline, and a track record. If that's you, and you're just missing a lead system that doesn't dry up every time one channel changes its algorithm, we're a fit.

We're not the right fit for solo operators, brand-new companies with no install history, or anyone looking for a cheap list of shared contacts. We'd rather tell you that on the first call than take your money for three months and have neither of us happy.

Our Mission

Why we dedicate our marketing power to solar.

We believe in the technology. Solar genuinely alleviates strain on the grid, saves homeowners and businesses real money, and moves the world toward something cleaner and more reliable. That's not a marketing line, it's the reason we picked this industry to specialize in back in 2018 and never left.

Our mission is helping installers thrive on diversified lead systems, not a single fragile channel. That means campaigns that lead with education and real proof of concept, so prospects understand the economics of solar before they ever talk to a closer, and intake systems built to follow up correctly and consistently, because a good lead poorly followed up on is a wasted lead.

Done right, that combination is what actually moves appointment and close rates, not just lead volume.

A real look at the campaigns behind the numbers.

Proof in the Field

Real campaigns. Real numbers.

Not projections. These are tracked results from active commercial and residential solar leads campaigns across US and Canadian markets. Results vary by market, we're upfront about that, and every system we build is diversified across channels rather than dependent on one number holding steady.

Solar lead source diversification dashboard showing Google, Facebook, and organic channels
Lead source diversification across active client campaigns
GBP heat map showing high local solar rankings across service area
GBP heat map showing top-3 rankings across full service area
Where We Start

It starts with an audit,
not a pitch.

Before we recommend a single channel, we run a brand and market audit to understand where you're actually losing ground and where the real opportunity sits. The roadmap we hand you is built around what your business needs, not a default package.

Before

Scrolling a CRM full of "no response" tags. One paid channel carrying the whole month, and no idea what happens if it slows down. Closers burning calls on leads three other companies already talked to.

After

A calendar that fills itself with exclusive, pre-qualified appointments. A dashboard that shows exactly which channel closed which deal. A pipeline diversified enough that one algorithm update doesn't touch your revenue.

01

Brand + market audit

We review your website, GBP, ad accounts, reviews, and competitive landscape to see what's working, what's leaking, and what's missing entirely.

02

Opportunity mapping

We identify the highest-leverage gaps, whether that's attribution, local visibility, paid traffic, or follow-up speed, and size the opportunity in each.

03

Proposed roadmap

You get a specific, prioritized plan built for your market and team capacity, not a templated retainer pitch.

04

Partnership, not a vendor relationship

Where it fits, we structure long-term, performance-based partnerships. We're looking for teams we can grow with, not one-off campaigns.

Book a Free Audit & Roadmap Call →
Case Study · Virginia

From shared vendor leads to $6.7M in tracked closed revenue in 24 months.

A Virginia residential solar company was buying shared leads from a national vendor. Close rates were below 8%. No attribution existed. We rebuilt their entire lead system from the ground up with exclusive traffic, AI follow-up, and full CRM attribution.

Within 60 days they could see exactly which channel produced which revenue. Within 18 months, organic had become their second-highest lead source.

Read the full case study →
$6.7MClosed Revenue
233US Installs
62%Connect Rate
2ndOrganic Rank by Y2
6Reps at Y2
24moTimeline
Lead source breakdown Virginia solar client
Virginia client · lead source breakdown · Sept 2023
The System

The 5-phase system
that doesn't go silent.

One channel going down shouldn't silence your phone. This is the order of operations we run as your solar marketing agency, combining solar advertising, SEO, and follow-up automation, built out of the audit and roadmap above.

01

Lead Intake + Attribution

CRM setup, source tagging, speed-to-lead automation. Build this before anything else or every dollar spent after will be unattributable. You can't optimize what you can't measure.

02

Local + Organic Visibility

GBP optimization, website SEO depth, city and service pages, review velocity. The compound layer that generates leads at lowest cost over time. Start early because it takes 6–9 months to build.

03

Conversion Tracking Setup

Meta CAPI, Google Tag Manager, and revenue attribution connecting lead source to closed deal. Without this, you're optimizing for form fills while a different channel is actually driving your revenue.

04

Paid Traffic + Creative

Google Ads for bottom-funnel search intent. Facebook education-first campaigns for awareness and pre-qualification. Launched after attribution is in place so every dollar has a destination.

05

AI Re-engagement Layer

Database reactivation on aged leads, multi-touch AI follow-up sequences, post-install review requests, and referral automation. The compounding layer that makes the whole system more efficient every month.

The sequence matters as much as the tactics. Companies that launch paid ads before fixing attribution spend 90 days optimizing campaigns based on form fills, not money in the bank. We do not do that.
What We Do

A full-service solar marketing agency.
Pick what you actually need.

Solar advertising, solar SEO, and commercial and residential solar leads under one roof, built for established installers and electricians. Some engagements run on select pay-per-lead partnerships, most are structured as long-term, performance-based programs built around your market. Pick one channel or the whole stack.

🎯

Pay Per Lead

Exclusive commercial and residential solar leads delivered directly to your CRM, available in select markets with select partners. Cost varies by market, we're upfront about that from the first call.

Learn more →
🤖

AI Booking Automation

AI-powered SMS that reaches new leads in under 5 minutes and books appointments from aged databases. 703 booked in 2025.

Learn more →
♻️

Database Reactivation

Re-engage cold leads you already paid for. Our AI follow-up campaigns convert aged contacts into booked appointments at near-zero marginal cost.

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📈

Solar SEO

Rank for high-intent solar searches in your market. Full keyword architecture, city pages, GBP optimization, link building, and AEO for AI search.

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🍁

Canada Solar Leads

Exclusive residential solar leads for Alberta, Ontario, BC, Manitoba, and beyond. 588 kW single-campaign close record in Alberta.

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🔍

Google Ads for Solar

Intent-based PPC campaigns targeting homeowners actively searching for solar in your market. Full conversion tracking to closed revenue.

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📱

Facebook Ads for Solar

Education-first social campaigns that pre-qualify homeowners on solar economics before they ever talk to your sales team.

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⚡

Electrician Marketing

Full growth system for licensed electricians adding solar, EV chargers, and panel upgrades. Map rankings, website depth, and paid leads.

Learn more →
🎛️

Managed Campaigns

Full-service campaign management across all channels. Month-to-month, no lock-in. We run the system, you close the deals.

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Client Reviews

What installers say
after 90 days on the system.

Client review of Simple Tree Digital solar marketing
Client review of Simple Tree Digital lead generation
Watch + Learn

Live campaign walkthroughs.
Real dashboards.

We publish regular campaign walkthroughs so you can see exactly what we run and what it produces before you commit to anything.

Solar Client Results · April 2026 Campaign Walkthrough
2026 Lead Diversification · Order of Operations Webinar
The 3 Pillar System for Solar Installers
From the Blog

The playbooks we actually run.

No fluff. These posts are pulled directly from active campaigns and real client results.

Playbook · 2026

The 2026 Solar Lead Playbook (230+ Installs a Year)

Every channel, every sequence, every tool behind the clients generating 230+ annual installs.

Read the playbook →
Case Study

$6.7 Million in Residential Solar Sales in Two Years

From shared leads and 8% close rates to $6.7M in tracked revenue with full CRM attribution.

Read the case study →
Results · April 2026

Live Look at Solar Client Assets and Results

Real dashboards, real numbers from active campaigns across US and Canadian markets in April 2026.

See the results →

Start With an Audit

Ready to see where your pipeline is actually leaking?

Book a free audit and roadmap call. We review your current setup, flag the highest-leverage opportunities, and hand you a specific plan, no generic package, no pressure to sign anything. If we're not a fit for your market, we'll tell you that too.

Book a Free Audit & Roadmap Call →

We only take on a limited number of new partnerships each month so every account gets real attention. Free to apply. No obligation either way.