Solar Marketing Agency · Since 2018

Stop renting leads.
Start owning your pipeline.

Simple Tree Digital builds exclusive, diversified lead systems for established residential solar installers and electricians. $6.7M in tracked closed revenue. 27+ MW generated. 703 AI-booked appointments in 2025.

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27+ MW
Solar Generated
703
Appointments Booked · 2025
$6.7M
Closed Revenue Tracked
$62.3M
Pipeline via CRM
233+
US Installs
$16–$26
Cost Per Lead
What We Do

Everything your pipeline needs.
Nothing it doesn't.

We build and run exclusive lead systems for established solar installers and electricians. Pick one channel or the whole stack.

🎯

Pay Per Lead

Exclusive residential solar leads delivered directly to your CRM. You only pay for homeowners who qualify. $16–$26 CPL range.

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🤖

AI Booking Automation

AI-powered SMS that reaches new leads in under 5 minutes and books appointments from aged databases. 703 booked in 2025.

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♻️

Database Reactivation

Re-engage cold leads you already paid for. Our AI follow-up campaigns convert aged contacts into booked appointments at near-zero marginal cost.

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📈

Solar SEO

Rank for high-intent solar searches in your market. Full keyword architecture, city pages, GBP optimization, link building, and AEO for AI search.

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🍁

Canada Solar Leads

Exclusive residential solar leads for Alberta, Ontario, BC, Manitoba, and beyond. 588 kW single-campaign close record in Alberta.

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🔍

Google Ads for Solar

Intent-based PPC campaigns targeting homeowners actively searching for solar in your market. Full conversion tracking to closed revenue.

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📱

Facebook Ads for Solar

Education-first social campaigns that pre-qualify homeowners on solar economics before they ever talk to your sales team.

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⚡

Electrician Marketing

Full growth system for licensed electricians adding solar, EV chargers, and panel upgrades. Map rankings, website depth, and paid leads.

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🎛️

Managed Campaigns

Full-service campaign management across all channels. Month-to-month, no lock-in. We run the system, you close the deals.

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Proof in the Field

Real campaigns. Real numbers.

These aren't projections. They're tracked results from active client campaigns across US and Canadian markets.

$6.7M
Closed Revenue Tracked
CRM-attributed · 24 months
703
AI-Booked Appointments
2025 across all active campaigns
588 kW
Single Campaign · Alberta
Residential solar · one installer
47
Appointments from Aged DB
Database reactivation · Alberta
Solar lead source diversification dashboard showing Google, Facebook, and organic channels
Lead source diversification across active client campaigns
GBP heat map showing high local solar rankings across service area
GBP heat map showing top-3 rankings across full service area
GHL CRM lead flow dashboard July
GHL lead flow dashboard · monthly appointment volume
Alberta solar lead AI booking conversation in GHL
AI booking conversation · Alberta solar lead · self-booked in minutes
Case Study · Virginia

From shared vendor leads to $6.7M in tracked closed revenue in 24 months.

A Virginia residential solar company was buying shared leads from a national vendor. Close rates were below 8%. No attribution existed. We rebuilt their entire lead system from the ground up with exclusive traffic, AI follow-up, and full CRM attribution.

Within 60 days they could see exactly which channel produced which revenue. Within 18 months, organic had become their second-highest lead source at under $8 per lead.

Read the full case study →
$6.7MClosed Revenue
233US Installs
62%Connect Rate
$8Organic CPL
6Reps at Y2
24moTimeline
Lead source breakdown Virginia solar client
Virginia client · lead source breakdown · Sept 2023
The System

The 5-phase system
that doesn't go silent.

One channel going down shouldn't silence your phone. Here's the order of operations we use with every new client.

01

Lead Intake + Attribution

CRM setup, source tagging, speed-to-lead automation. Build this before anything else or every dollar spent after will be unattributable. You can't optimize what you can't measure.

02

Local + Organic Visibility

GBP optimization, website SEO depth, city and service pages, review velocity. The compound layer that generates leads at lowest cost over time. Start early because it takes 6–9 months to build.

03

Conversion Tracking Setup

Meta CAPI, Google Tag Manager, and revenue attribution connecting lead source to closed deal. Without this, you're optimizing for form fills while a different channel is actually driving your revenue.

04

Paid Traffic + Creative

Google Ads for bottom-funnel search intent. Facebook education-first campaigns for awareness and pre-qualification. Launched after attribution is in place so every dollar has a destination.

05

AI Re-engagement Layer

Database reactivation on aged leads, multi-touch AI follow-up sequences, post-install review requests, and referral automation. The compounding layer that makes the whole system more efficient every month.

The sequence matters as much as the tactics. Companies that launch paid ads before fixing attribution spend 90 days optimizing campaigns based on form fills, not money in the bank. We do not do that.
Client Reviews

What installers say
after 90 days on the system.

Client review of Simple Tree Digital solar marketing
Client review of Simple Tree Digital lead generation
Watch + Learn

Live campaign walkthroughs.
Real dashboards.

We publish regular campaign walkthroughs so you can see exactly what we run and what it produces before you commit to anything.

Solar Client Results · April 2026 Campaign Walkthrough
2026 Lead Diversification · Order of Operations Webinar
The 3 Pillar System for Solar Installers
From the Blog

The playbooks we actually run.

No fluff. These posts are pulled directly from active campaigns and real client results.

Playbook · 2026

The 2026 Solar Lead Playbook (230+ Installs a Year)

Every channel, every sequence, every tool behind the clients generating 230+ annual installs.

Read the playbook →
Case Study

$6.7 Million in Residential Solar Sales in Two Years

From shared leads and 8% close rates to $6.7M in tracked revenue with full CRM attribution.

Read the case study →
Results · April 2026

Live Look at Solar Client Assets and Results

Real dashboards, real numbers from active campaigns across US and Canadian markets in April 2026.

See the results →

Apply for the Program

Ready to build a pipeline that doesn't go silent?

We review every application personally and reach out within one business day if we see a market fit. Only 3 new partnerships per month.

Apply for Daily Appointments →