Managed Campaigns

Managed Solar Marketing Built and Run For You

Some installers want a lead system they own outright rather than paying per lead. Managed Campaigns is our full-service option: we plan, build, and run Google Ads, Facebook Ads, SEO, and AI follow-up under one roof, reporting into one dashboard tied back to your CRM.

You fund ad spend directly to the platforms, so there's no markup on media cost, and pricing is transparent month to month with no lock-in contract.

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Managed solar marketing campaign results dashboard

What's Included

Every channel, one team, one dashboard.

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Google Ads management

Intent-based search campaigns targeting homeowners actively looking for solar, with full conversion tracking to your CRM.

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Facebook + Instagram Ads

Education-first social campaigns that pre-qualify homeowners before they hit your closers, run alongside search for full-funnel coverage.

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Solar SEO

Ongoing service and location page content, GBP optimization, and link building so organic keeps compounding while paid campaigns run.

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AI follow-up + booking

Every lead across every channel gets the same speed-to-lead SMS follow-up and AI booking sequence, so no channel underperforms due to slow response.

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Unified reporting

One dashboard showing lead volume, cost per lead, and closed revenue by channel, so you can see which platforms are actually driving installs.

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Monthly optimization

Regular strategy calls where we review performance by channel and shift budget toward what's working, not a set-it-and-forget-it retainer.

Comparison

Managed Campaigns vs. Pay Per Lead.

Factor	Managed Campaigns	Pay Per Lead
You own the ad accounts	✓ Yes	No, we run ours
Ad spend markup	✓ None, direct to platform	Built into per-lead cost
Pricing model	Flat monthly management fee	Per lead / appointment
Best for	Teams wanting full ownership	Teams wanting predictable per-lead cost
Channel mix	All channels included	Typically single channel

Some clients start on Pay Per Lead to test the relationship, then move to Managed Campaigns once they want full ownership of the ad accounts and a broader channel mix. Either path can lead to the other, we build both to work together, not compete.

FAQs

Questions installers ask about managed campaigns.

Who owns the ad accounts under Managed Campaigns? ▾

You do. We build and manage inside your own Google Ads and Meta Ads accounts, so the account history, pixel data, and audience data stay yours if you ever pause or switch agencies.

Is there a minimum contract length? ▾

No. Managed Campaigns runs month to month. We ask for enough runway to let campaigns actually learn, typically 60–90 days, before making a final call on channel mix, but there's no lock-in contract.

How is pricing structured? ▾

A flat monthly management fee covers strategy, campaign build, optimization, and reporting across all included channels. Ad spend is billed separately, directly to Google and Meta, with no markup on our end.

Aerial view of a residential solar installation managed under a full-service campaign

Ready to build a system that compounds?

Apply to see if your market and team are a fit for our programs.

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