Google Ads for Solar That Actually Closes
We manage Google Ads campaigns for solar installers targeting homeowners who are actively searching for solar right now, not brand awareness, not discovery. High-intent search terms like "solar panel installation [city]" and "solar company near me," where the homeowner is already in buying mode.
Every campaign is tied back to your CRM so you see cost per closed deal, not just cost per click. Most solar PPC accounts optimize toward form fills, which is the wrong number to chase when the goal is installs, not impressions.
Full-funnel PPC, not just keyword bidding.
Intent-based keyword strategy
We target search terms with real buying intent, "solar installation cost," "solar company [city]," and avoid burning budget on broad, low-intent traffic that never converts.
Local Services Ads + Search
Combined Google Local Services Ads and standard Search campaigns so you show up both in the map pack ad slot and the organic ad results for solar queries.
Landing page optimization
Dedicated, fast-loading landing pages matched to each campaign's search intent, not a generic homepage that tanks Quality Score and conversion rate.
Full CRM attribution
Google Ads conversion tracking tied directly to your CRM, so we can see and optimize toward which campaigns actually produce closed deals, not just leads.
Continuous ad testing
Rolling creative and copy tests across responsive search ads so cost per click and Quality Score improve month over month instead of plateauing.
Negative keyword management
Ongoing search term audits to block wasted spend on job seekers, DIY searchers, and unrelated queries that drain budget without producing homeowner leads.
Managed Google Ads vs. running it in-house.
| Factor | Simple Tree | In-House / Self-Managed |
|---|---|---|
| Revenue attribution | ✓ Full CRM tracking | Usually form fills only |
| Negative keyword management | ✓ Weekly audits | Often neglected |
| Landing page testing | ✓ Ongoing | Rarely revisited |
| Time investment | Managed for you | 5–10 hrs/week |
| Learning curve | Already solved | Months of trial and error |
Case Study · Virginia Solar
Google Ads Became Second-Highest Volume Channel
The Situation
A residential installer had run Google Ads in-house for a year with no CRM attribution and rising cost per click as competitors entered the market.
Our Approach
We rebuilt the account structure around intent-based keyword groups, connected conversion tracking to their CRM, and cut spend on terms that never produced closed deals.
The Outcome
Google Ads became their second-highest volume lead channel within four months, with cost per closed deal dropping even as total spend stayed flat.
Client name withheld. Results vary. Prior results do not guarantee similar outcomes.
Solar Google Ads questions we hear regularly.
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