Exclusive Solar Leads. You Pay Per Result.
We generate residential and commercial solar leads and deliver them exclusively to your team. No shared contacts. No long-term contracts. You pay per lead or per appointment, and we absorb the ad spend risk on our side.
Our cost per lead has stayed in the $16–$26 range across US and Canadian markets using a combination of Facebook, Google, and education-based funnels that pre-qualify homeowners before they hit your closers.
From ad impression to your CRM in under 24 hours.
We run the campaigns
We manage Facebook, Google, and education-first funnels in your target territory. We write the creative, run the tests, and absorb the ad spend on our end.
Leads get pre-qualified
Our funnels educate homeowners on solar economics before they submit. This filters out renters, non-owners, and utility-bill tire-kickers before they reach your team.
Delivered to your CRM
Every qualified lead lands in your GHL or CRM in real time, tagged by source, with the contact info and utility bill data your closers need to open the conversation right.
AI follow-up kicks in
Our AI booking setter sends immediate confirmation and follow-up via SMS so the lead is engaged before your team even calls. Speed-to-lead matters more than any other variable.
You close, we invoice
You pay per lead delivered, not per impression. No hidden platform fees, no markup on ad spend, no monthly retainer on the lead side. If the lead volume drops, so does your invoice.
Scale up or adjust
As we learn what converts in your market, we optimize. You can increase territory, add commercial alongside residential, or switch to a pay-per-appointment model as close rates stabilize.
Simple Tree vs. the alternatives.
| Feature | Simple Tree | Shared Lead Vendors | In-House Marketing |
|---|---|---|---|
| Exclusive leads | ✓ Always exclusive | ✗ Sold 5–10x | ✓ If you build it right |
| You pay for results | ✓ Per lead / appointment | ✗ Regardless of quality | ✗ Salary + ad spend |
| Attribution to revenue | ✓ Full CRM tracking | ✗ Black box | Depends on setup |
| AI follow-up included | ✓ | ✗ | Usually not |
| Multi-channel leads | ✓ Google + FB + organic | ✗ One source | Possible |
| Time to first lead | 3–7 business days | Immediate | 60–90 days |
Live from the dashboard.
Client Case Study · Virginia · 24 months
$6.7M in Closed Solar Revenue from Pay-Per-Lead System
The Situation
A Virginia residential solar installer was buying leads from a national vendor, receiving contacts shared with 6–8 other companies. Close rates were below 8% and no one could trace a lead to a specific closed deal. Pipeline was unpredictable month to month.
Our Approach
We built an exclusive multi-channel lead system across Google Ads and Facebook using education-based creative. Added GHL attribution so every lead was tagged to its source. AI follow-up handled the 5-minute and 72-hour contact sequences automatically.
The Outcome
$6.7 million in closed revenue over 24 months attributed directly to our campaigns. 233 US installs. Cost per lead held at $16–$22 throughout. The sales team scaled from 2 to 6 reps on the back of consistent, exclusive lead volume.
Client name changed. Results vary based on individual circumstances. Prior results do not guarantee similar outcomes.
What solar installers ask before they start.
Ready for exclusive solar leads in your territory?
Apply to see if your market is available. We only take on partnerships where we're confident in the territory and your team's capacity to close.
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