Electrician Marketing · Full System

Built for electricians ready to own their market.

Most electrician marketing stops at a website and a Google Business Profile with a handful of reviews. We build the full system: local rankings, service page depth, paid leads, and solar or EV charger revenue streams layered on top.

Google Maps 3-pack rankings for electrician + your service area
Solar and EV charger add-on programs that expand your ticket size
Website with real geo relevance and service-level content
Exclusive paid leads delivered to your CRM
Review velocity system that builds trust without being annoying

Apply for the Program →

Google Maps local SEO rankings for solar and electrician searches

Google Maps rankings for local solar and electrician searches

The Problem

Why electrician marketing usually
falls short of what it should produce.

Most licensed electricians have a Google Business Profile, maybe a basic website, and rely on word of mouth and referrals. That works until it doesn't. When the referral pipeline dries up or a competitor moves into your area with a real marketing system, growth stalls.

What you need

Typical agency approach

Simple Tree approach

Google Maps 3-pack rankings

Sometimes

✓ Core focus

Service + city page depth

Rarely

✓ Full build

Solar or EV charger add-on

Never

✓ Built in

Exclusive paid leads

Shared vendor

✓ 100% exclusive

Revenue attribution to lead source

Not tracked

✓ CRM-connected

AI follow-up and booking

None

✓ Included

The most common situation we see: An electrician is doing $800K–$1.2M a year in general electrical work, has a GBP with maybe 30 reviews, no solar license yet, and realizes they've been leaving a significant revenue opportunity on the table for years. The solar add-on alone typically adds $300K–$600K in the first 12 months when the lead system is set up correctly.

Phase 1 · Foundation

Rank in the Google Maps 3-pack for every service you offer.

The 3-pack is where the calls come from. Most homeowners looking for an electrician don't scroll past those three listings. If you're not in them for "electrician [your city]" and every service variant around it, you're invisible to the highest-intent buyers in your market.

We build your GBP profile to rank across your full service area using a combination of review velocity, citation consistency, service page signals, and geo-targeted content. Every tactic connects back to ranking in the areas that produce calls.

🗺️

GBP Optimization

Full profile buildout including service categories, photo optimization, Q&A seeding, and service area configuration matched to your actual coverage zone.

⭐

Review Velocity System

Automated post-job review request sequences via SMS that consistently generate new Google reviews without being intrusive or requiring manual follow-up from your team.

🔗

Citation Consistency

Name, address, and phone number consistency across every major local directory. Inconsistency suppresses Maps rankings more than most electricians realize.

Keyword rankings example for electrician and solar searches

Keyword rankings across electrician and solar service terms

Phase 2 · Website Depth

A website that tells Google exactly what you do and where.

Most electrician websites are brochures. A contact form, some photos, a service list, and a phone number. Google can't rank a brochure for dozens of service and city combinations because there's no content to match the search.

We build websites with real depth. Service pages for every major electrical service you offer. City or neighborhood pages for every area you work in. Content that explains the work, answers real customer questions, and gives Google something to rank beyond your homepage.

📄

Service + City Page Architecture

Dedicated pages for panel upgrades, EV charger installations, solar electrical work, commercial services, and every city in your service area. Each page is written for real search intent, not keyword stuffing.

🔍

AEO for AI Search

Answer Engine Optimization structures your content to appear in AI-generated search summaries, which are increasingly where homeowners get their first recommendation.

Phase 3 · Revenue Expansion

Add solar and EV chargers.
Double your average ticket.

Licensed electricians are uniquely positioned in the solar market. You already have the electrical license. You already have homeowner trust. Solar and EV charger installations are a natural extension of your existing work with significantly higher average ticket values.

We build the lead generation and marketing layer for your solar and EV charger services so you're not relying on referrals from solar companies. You generate your own solar leads, run your own quotes, and capture the full revenue instead of acting as a subcontractor on someone else's deal.

☀️

Solar Lead Generation

Exclusive residential solar leads delivered to your CRM. You handle the electrical work and the customer relationship from the first call. No sharing with other companies.

🔌

EV Charger Marketing

Google and local search campaigns targeting homeowners searching for EV charger installation. High intent, low competition compared to general electrical searches.

📈

Panel Upgrade Pipeline

Many solar and EV charger jobs require a panel upgrade. We build this into the sales conversation and the website content so you're capturing that revenue consistently.

Proof in the Field

The results electricians
see when the full system runs.

3-Pack

Maps Rankings

Primary city + services

$16–$26

Cost Per Lead

Solar + electrical

703

AI-Booked Appts

2025 across all clients

27+ MW

Solar Generated

Since 2018

Organic user growth from electrician and solar SEO program

Organic new user growth from combined electrician + solar SEO buildout

Google Ads campaign results for solar electrician

Google Ads solar lead campaign results · active client

The Full System

How we build your
electrician growth system.

Market and Competitor Audit

We pull your current GBP rankings across your service area, audit your website's existing SEO signals, and map who you're competing against for each key service term. This tells us exactly where the gaps are and what will move fastest.

GBP and Citation Foundation

Full GBP optimization and citation cleanup across all major directories. This is the fastest path to Maps ranking improvement and the foundation everything else builds on. Most clients see movement within 60–90 days of starting this work.

Website Architecture and Content

Service and city pages built for every major keyword combination in your market. We write real content that answers homeowner questions, not thin pages stuffed with keywords. Google rewards depth. We give it to them.

Paid Lead Generation

Google Ads and Facebook campaigns targeting homeowners searching for electrical, solar, and EV charger services in your area. Leads are delivered exclusively to your CRM with AI follow-up beginning within 5 minutes of submission.

Review Velocity + Reporting

Automated post-job review request sequences and monthly reporting on rankings, lead volume, and revenue attribution. You'll always know which part of the system is producing and where to adjust.

FAQ

Common questions about
electrician marketing.

Do I need a solar license to use this program?

Yes, to receive solar leads you'll need the appropriate solar electrical license in your state. The general marketing program, GBP rankings, and electrical lead generation do not require a solar license. We can help you think through the timeline if you're working toward adding solar to your service offering.

How long does it take to see results from local SEO?

GBP ranking improvements typically begin showing within 60–90 days of starting the citation and optimization work. Organic website rankings take 6–9 months to build meaningful traffic but then compound month over month. Paid leads are available from day one and don't require any ramp time.

Can you generate leads for EV charger installations specifically?

Yes. EV charger installation is one of the strongest paid search categories for electricians right now. The intent is extremely high and competition in most markets is still lower than general electrical services. We run dedicated EV charger campaigns as part of the paid traffic component.

Do you work with commercial electrical contractors?

The core program is designed for residential and light commercial electrical contractors. If you do primarily commercial or industrial work, mention that when you apply and we'll let you know whether the program is a good fit for your situation.

Is there a contract or minimum commitment?

Programs are month-to-month after an initial 90-day setup period. The 90-day window is necessary for the SEO and GBP work to produce measurable results. After that, there's no long-term lock-in.

Electrician Marketing

Ready to build a system that
actually fills your calendar?

Apply below and we'll pull your current rankings, review your market, and walk you through what the program looks like for your specific service area.