Turn Your Dead Lead Database Into Booked Appointments
Every installer has a backlog of old leads sitting in the CRM: contacts who never got a callback, went cold after one text, or booked and no-showed months ago. That list already cost you money once. Database reactivation is the cheapest lead source you'll ever run because you already paid for it.
Our AI-powered SMS sequences re-engage those aged contacts with a natural, conversational tone, not a robotic blast. We booked 47 appointments from a single aged database in Alberta using this exact process.
Near-zero marginal cost per appointment.
Database audit
We pull your full CRM export and segment by lead age, source, and last contact date, since a 30-day-old lead needs a different message than one from two years ago.
Conversational AI SMS
Sequences written to sound like a real person checking in, not a blast campaign. Homeowners respond because it doesn't read like spam.
Direct calendar booking
Interested contacts get routed straight to your booking calendar through the same AI conversation, no manual handoff required to get them on your closer's schedule.
Multi-touch cadence
72-hour, 7-day, and 30-day follow-up built into every sequence, so a contact who doesn't respond to the first message still gets additional chances to re-engage.
Compliance-aware messaging
Sequences built around current A2P 10DLC and opt-in requirements, so reactivation campaigns stay compliant while they run.
Near-zero cost per lead
Since these are contacts you already paid to acquire once, the incremental cost of reactivation is a fraction of running new paid traffic.
From dormant contact to booked appointment.
Export and segment
We pull your CRM database and segment leads by age, source, and prior engagement so messaging matches context.
Build the sequence
Conversational SMS sequences written for each segment, checking in naturally rather than pitching immediately.
Launch + monitor
Campaigns launch in batches so we can monitor response rates and adjust messaging before scaling to the full database.
Route to booking
Interested contacts get booked directly onto your calendar through the same conversation, with a handoff summary for your team.
Case Study · Alberta Solar Installer
47 Appointments From a Database Everyone Had Written Off
The Situation
An Alberta installer had roughly two years of aged leads sitting untouched in their CRM. The general assumption was that they were dead weight not worth pursuing.
Our Approach
We segmented the full database by lead age and source, then launched conversational AI SMS sequences with multi-touch follow-up over 30 days.
The Outcome
47 booked appointments from a list the client had considered dead, at a fraction of the cost of running new paid traffic for the same volume.
Client name withheld. Results vary based on database size, age, and quality. Prior results do not guarantee similar outcomes.
Questions installers ask about database reactivation.
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Related: Pay Per Lead · AI Booking Automation · Blog